Discovery Passage Aquarium

Team Members: Krista McAllister, Sam Patterson

In 2016, my teacher approached me asking if I wanted to join two other students in a rebrand project with Discovery Aquarium. We worked together to provide the aquarium with a full rebrand, including their promotional material with the new brand.

Rebranding

Graphic Design

Local Business

Collaboration

When they came to us, their main goal was to have some collateral for their existing branding, which included: A stylesheet, templates for posters, ads, PowerPoint slides, and brochures. These templates needed to be super easy to edit because their organization is run mainly by volunteers, who might not know how to use the tools that designers, like myself, take for granted sometimes. 

Upon receiving this we decided that their aquarium logo needed a bit of tweaking to fix that contrast issue. The main issue that they were facing is that their past aquarium logo is that it did not translate well into a black and white format, as you can see in the gallery below. They also needed of some branding guidelines as a few of their ads were off-brand.