{"id":307,"date":"2024-09-24T04:39:56","date_gmt":"2024-09-24T04:39:56","guid":{"rendered":"https:\/\/nevanscreative.com\/nevans\/?p=307"},"modified":"2024-09-24T04:39:57","modified_gmt":"2024-09-24T04:39:57","slug":"blind-channel-resort","status":"publish","type":"post","link":"https:\/\/nevanscreative.com\/nevans\/blind-channel-resort\/","title":{"rendered":"Blind Channel Resort"},"content":{"rendered":"\n
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Blind Channel Resort<\/h2>\n\n\n\n

Located on West Thurlow Island, on the west coast of British Columbia, Blind Channel Resort is a family-owned and operated full service marina, and resort.<\/p>\n\n\n\n

I worked my first season with this resort in 2017, and noticed they were in need of a graphic designer, and the following work is a showcase of some of the pieces created over the years.<\/p>\n\n\n\n

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In-House Front-end Developer<\/p><\/div>\n\n\n\n

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Web Design<\/p><\/div>\n\n\n\n

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Branding<\/p><\/div>\n\n\n\n

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Graphic Design<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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A Little Bit About Them<\/h2>\n\n\n\n
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The resort is owned by the Richter family, who bought the resort in 1970, and have lived there ever since. <\/p>\n\n\n\n

Nestled in the wilderness of the West Coast, the resort is best known for its delicious food, excellent staff and service, beautiful views, unique and creative artwork, and extraordinary experiences. With a full-service marina and resort, and a water taxi charter service, they are a well known stop for boaters heading to and from Alaska. <\/p>\n<\/div><\/div>\n\n\n\n

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Their Branding Identity<\/h2>\n\n\n\n

Showcases their values of family, and community. It focuses on simplicity, the nature of the west coast and casual elegance.<\/p>\n\n\n\n

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Their Target Market<\/h2>\n\n\n\n
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The demographic that makes up most of the visitors at Blind Channel are retired, own a boat, are Canadian, or visiting from the US. <\/p>\n\n\n\n

People come to Blind Channel for the escape from reality, and to reconnect with like-minded people while exploring the west coast. These people are generally wealthy and they value good service, and experiences. Some people initially visit Blind Channel Resort out of necessity, because it?s one of the only places to restock between Campbell River and Port Hardy. Most customers, once they come to Blind Channel, return every season just for the ambience. This demographic is incredibly loyal, as long as their needs are meet, and their experiences continue to be enjoyable.<\/p>\n<\/div><\/div>\n\n\n\n

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Business Cards and Promotional Material<\/h2>\n\n\n\n

Every year, Blind Channel donates a gift card to the Stuart Island Salmon Enhancement Auction, and this is the gift card I created for them last season.<\/p>\n\n\n\n

In early 2019, I re-designed their business cards, they wanted a clean, elegant and modern look. One of the most important parts of the redesign is that even though they would have a dual-sided card, there must be space to write down information for the customer.??<\/p>\n\n\n\n

In the summer of 2019, I designed some ads and some promotional signage for Blind Channel Resort. Two of the ads were focused on advertising the marina and the resort to be posted in a tidal book Port and Passes, and the Waggoner?s Cruising Guidebook, an extremely popular book among the boating community. The signage was more focused on Blind Channel?s water taxi charter service.<\/p>\n\n\n\n

In early 2020 I designed a T-shirt for Blind Channel to celebrate their 50th anniversary.<\/p>\n\n\n\n

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